Interests, buying habits, browsing behaviors, desires, fears. Name, address, birth date, contact number.ĭemographics. The next step is to collect the right data so you can segment your subscribers and customers accordingly.Īside from email addresses, you can collect other data about your audience: Collect The Right Data From Your Subscribers And Customers If you don’t have a clearly defined audience yet, develop one now by niching down - even if you don’t want to implement targeted email marketing just yet. In the competitive market today, you need to find the narrowest audience you can serve so your marketing and messages are relevant to them.

If you’re selling to everyone, you’re selling to no one. Here are three simple steps to get started: 1. Setting Up To Send Your First Targeted Emailīefore you can send a well-targeted email to your subscribers, you need to have the right customer segmentation in place. The next question is: how do you get started with targeted email marketing? Retention. Targeted emails can also be used in your retention campaigns - from getting subscribers to stay on your list to winning back customers who abandoned their cart. A well-targeted email makes your customers feel like you’re writing personally to them and that shows your customers you care about them. By sending custom promotions and offers to a tailored set of your audience, you can boost your conversions and close more sales in the process. With these targeted emails, your customers are more likely to interact with your brand, whether it’s to fill out a survey, share your newly launched promotion, or purchase your products. Instead of sending every customer the same newsletter or promotion, you only send emails that are highly relevant to a specific set of customers. At a high level, sending well-targeted emails improves what’s known as the 5Rs of email marketing:

There are always upsides in optimizing marketing communication with your customers.

The task may sound daunting, but with the help of some advanced email marketing tools, almost every small business can send highly targeted emails automatically to develop better relationships and generate more sales. Targeted email marketing is the practice of sending marketing emails to specific sets of your subscribers, using list segmentation.

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